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Naveen

About me

👋 I’m Naveen — a product manager, growth hacker, and experimental learner. I find peace working on complex problems, growth hacking, watching movies, reading books, playing sports and board games, and hanging with friends and family.

Ever since I was able to use a computer, I loved technology. My joy for technology has led to my fascination with products and growth. Being able to create products that help people is an amazing opportunity to make peoples’ lives easier.

I also strongly believe in technology-free self-time once in a while. To connect with nature and to feel peaceful.

Key Skills & Tools

Product

Product Lifecycle
Hypothesis Testing & Validation
Personas
Roadmapping
Prioritization
Customer Journey Maps
Market Research
Customer Interviews
SCRUM & Agile Methodology

Growth Hacking

Experimentation
Conversion Rate Optimization
A/B Testing
Data Analysis & Visualization
Lead Generation and Nurturing
Omni Channel Marketing
Usability Testing
Design & UX Principles

MS Teams/Slack
JIRA/MS Azure/Trello
Confluence
Figma / Adobe XD
Balsamiq
Google Forms / Survey Monkey
PostMan 
G Suite Apps
Microsoft Office Tools

Google Analytics
Google Tag Manager
Google DataStudio
Google BigQuery
Mixpanel
MS Clarity / HotJar
Google Optimize
Survicate
Canva / Powtoon / InVideo
Sprout Social / Hootsuite
MailChimp / SendinBlue
FaceBook Ads / Twitter Ads / Linkedin Ads

Experience

Dec 2020 – Present

Improving activation events of all users by recommending actionable insights and performing growth experiments.


Optimizing landing page conversion rate  iteratively using twice a week user testing sessions and A/B testing.

Improving Organic Avg Session Duration by analyzing quantitative data in Google Analytics and BigQuery, qualitative data in A/B testing, user feedback tools and usability testing sessions, behavioral data from clicks, recordings, heatmaps and running multiple growth experiments.

Implemented Google Analytics, Google Optimize, Microsoft Clarity, Facebook Pixel, Survicate and 90+ event trackers via Google Tag Manager for a React-based SPA with more than 4 Million pages. Auditing the above implementation for any data anomalies once in every two weeks.

Digital Marketing Intern, Verwin.com
Sep 2019 – Jan 2020

Designed 25+ social media Ad creatives for LinkedIn, Facebook and Instagram & scheduled it as per the schedule and reiterated good content.

Analyzed & reported user behaviors using Hotjar heatmaps & recorded sessions of more than 50 users.

Aug 2018 – Sep 2019

Developed and maintained java-based microservices for a banking & finance client, who is a global technology leader in payment technology and services solutions.

Regularly updated the bugs and error report to lead in Confluence and JIRA.