What is the one thing that is common between the products in the image below? These products have created a habit loop in our behaviour! Do you want to know how to build your product also using the Habit framework?… Read More »How To Build A Seductive Product That Our Users NEVER Want To Stop Using it?
Cognitive biases are errors in the way we perceive our environments and make a judgment. And as they affect all of us, marketers can take advantage of this. Marketing techniques have evolved greatly in the modern era. Marketing is no… Read More »7 Powerful Cognitive Biases, Every Marketer and Product Person Must Know with Examples!
Behavioural design is where psychology and technology meet – a systematic way to influence the desired behaviour, one step at a time. There are many models which are proposed and time tested. BJ Fogg model is one of the very… Read More »An Impeccable Model for Effective Behavioural Change (BJ Fogg Model)
To start with a beautiful quote, A journey of a thousand miles begins with a single step. – Lao Tzu Great! I can understand you “How is this quote related to this topic?” Simply — Delighting Customer is a Journey… Read More »How Amazon uses Cialdini’s Persuasion Principles to Delight Customers?
To understand the business, increase sales, and to be a successful growth hacker. It is always important to learn about the human brain and it’s working. Don’t Overwhelm… In the upcoming 12 weeks with the help of CXL. I will explain… Read More »Human Brain, You (Guide), & Your Customer (Hero)
Warm Greetings! I am very excited to share my next article in the 12 part series “Psychology and Persuasion to Boost Sales”. This article is the 2nd part of Cialdini’s 7 Principles of Persuasion. Kindly take a look at the 1st… Read More »Exploring Cialdini’s 7 Principles of Persuasion Part-2
Before beginning… Let’s make sure about these 12 part series articles. We are in the pursuit of learning and understanding the “Psychology and Persuasion to Boost Sales” with simple examples and analogies. This is the 2nd article in this series.… Read More »Exploring Cialdini’s 7 Principles of Persuasion Part-1